Adding a related post within your article is a strategy used by authoritative websites like Entrepreneur.com, simply because it works.
Now the question is, why aren’t you?
Here’s how it’s going to look like if you use this strategy on your Linkedin posts.
There are several ways you can benefit from this strategy.
- You can get more traffic to your website.
- You can get the viewers to read your other posts too.
- etc…
However, out of all the benefits you can acquire from using this technique, one of which that I like the most is the fact that you can use it as a link bait / ego bait strategy.
I mean, think about it, instead of simply adding YOUR posts on the “related posts” section, you can add your prospect’s posts instead.
Once it’s there, you can then message them about it. You can tell them how you found their article/content very insightful so you added it in your post.
Of course, you aren’t going to leave it with just that.
You just have to integrate the concept of the email template that we used in point number 1 to uncover opportunities of collaborating with them.