Nowadays, social media plays a vital role in growing an authority site. If you want your site to truly engage and convert visitors, then you need to fully embrace the power of social media.
Here are some things you need to keep in mind when integrating social media to your authority site.
The Importance of Social Media to Your Authority Site
Here are some of the benefits of integrating social media:
- Integrating social media boosts natural social signals for your website, which is good for Search Engine Optimization (SEO).
- Search engines like Google and Bing are constantly monitoring many different social media platforms for activity signals to your website or brand.
- Social activity is an authority signal.
- Real social activity is not just fun but can also help you discover and establish new partnerships and opportunities that will help your site grow into a more powerful authority. Every now and then, it helps you get sales.
- Not only is it easy, but it’s also free. Integrating social media to your site can help you make more money in the long term.
Facebook is a great way to get additional exposure to your site’s content and boost web traffic. Here are quick and easy ways to integrate your site with Facebook:
- Create a Facebook Page for your website.
This is easy. Simply go to Facebook, scroll down to the bottom, and click on Create a Page.
When naming your Page, try to include your target keyword(s). Hopefully, your domain name already includes your keyword(s). It’s better to name your Page exactly after your site.
- Link back to your site from the Facebook Page’s about/info section. This directs people to important areas in your site.
- Whenever you post new content to your site, don’t forget to share it on your Facebook Page. Don’t assume that visitors see every new piece of content on your site. Sharing them on Facebook is an effective strategy because the content will be consumed on your site and will gain added visibility through Liking, commenting, and sharing on Facebook.
- Add Facebook Like/share buttons to your website. This is easy, especially when there are now plenty of WordPress themes that make things easier for you. If your chosen theme doesn’t have this feature, you can install a WordPress plugin or use a third-party solution (which are mostly free) such as AddThis, ShareThis, Sharebar, etc.
- Buy or barter for social signals from SEO providers. This is kind of out-of-the-box and is ideal for those who are more new to this and for those who haven’t paid for SEO services before. Just make sure that the accounts these people are creating or going to use to like your Page(s) are not all from countries like Indonesia, for example.
Integrating your site with Twitter is another excellent strategy because it’s easier for your content to go viral. Here are some useful ways to turn your site readers or customers into Twitter followers, and vice versa:
- Create a Twitter account using your site’s name, if possible. If it doesn’t work out, try using your pen name or whatever author name you’re using for your site as part of your Twitter name.
- Link to your Twitter profile from your site. The footer section is a good place for this.
- Use a WordPress plugin or Twitter’s own code. This allows you to display the number of retweets for your posts/pages/reviews/etc. Most WordPress themes also have this feature.
- Follow influencers in your chosen niche or industry. If you have time to spare, make sure to engage them and find ways to provide value for them. Sometimes, they reciprocate by mentioning you or your website in a tweet, or retweeting a piece of your content. This may seem daunting to some, but remember that Google watches it all, and takes all these social signals into account.
Social media has completely changed the nature of relationship-building online. The key relationships you make online can eventually yield positive results, even if they don’t yield the desired results immediately.
Remember that nowadays, top search engine rankings are all about authority, and authority is measured in many different ways. So if you’re considering whether or not to integrate social media to your site, don’t think twice. Start building your authority!