BuzzSumo Navigation

After you’ve signed up for an account and are able to log in, you see this, this is your dashboard. So now we’re going to talk about the navigation within the tool. So later on in the next videos, we’re going to discuss in detail the content marketing research and ideation aspect of BuzzSumo but again, for now it’s just the navigation.

So first thing you’ll see in the middle of the page is just the search bar and then it’s going to be empty. You want date there to show them. You type in something like here, an example is big data. I clicked on search and it populates some results. More about that later. So that’s under Top Content.

You’ll notice that you have the option to do a lot of filtering when you do a search and you can see that here on the left side. You can search for articles, infographics, guest posts, giveaways, interviews, videos, all together, one by one, or whatever you need. And then you have the option to filter content that was published or has gone live within the last 24 hours, past week, past month, 6 months or the past year. Also have the option to select a specific date range but that’s for Pro and above only. And of course, you have the link here to reset filters.

So basically, the algorithm currently just pulls up data from the last 12 months, that’s what’s happening, so that’s the last option here. So those are filtering.

Now the next part of navigation will be Influencers which is more or less the same thing as with top content. Only in this case it’s going to search for people. So filtering will be related to that too. So you have bloggers, influencers, companies, journalists and just the regular internet user. And then yeah, you have the option to ignore broadcasters. It says anyone who has a reply ratio of less than 4% is considered a broadcaster. This indicates they’re not likely to reply to a tweet. And then you also have the option to filter by location. So you just type in to set your country here and you click on Filter and it will give you results.

So the next part is content alerts. What this does is if you’re familiar with Google Alerts, it’s the same thing. I haven’t been on Google Alerts for a long time now but I’m betting that this will have more features definitely. So you have a screenshot here of what it will look like. So once you create an alert, your alerts will be listed here on the left side. Now the bigger your plan the more alerts you are able to create. On the free plan, you are able to create a couple of alerts. So it will be for example, if it’s content marketing or BuzzSumo, when you click on that it will show you some results. Actually, we’re going to talk about how to create an alert later on in one of the next video, so let’s leave it at that.

But for now we move on to the next part of navigation which is Reports. You click that and you get a dropdown. So you’re able to analyze content and you’re able to compare a certain domain name with another domain name. So when you click on Content Analysis, now again, this is a Pro feature so we can just do just as an example, so when you type in content marketing.

I’ve had it saved here but it actually takes time because it creates a custom report each time. And then it will give you this, alright. So more about that later.

Well, we move on to Domain Comparison which is also a pro feature. But yeah, a couple of examples here where you can do to try it out. So you click on Moz versus HubSpot and again, I’ve had the save but it will take time before it actually generates a report. But here you’ll get this with all the data here and that covers reports. We’ll get it to detail later on.

Now, next part is API. So if you need BuzzSumo to communicate with any other platform, any other software and you have developers on staff, then this is where you’re suppose to go. When you click on API, it will give you — it will pop up a new website and then give you information here. Again, they are mostly developer information but yeah, go ahead and read it so you have a better understanding when you give the task to a developer.

So we go back here, you have resources now. This is not just about BuzzSumo, so when you click on, for example the Knowledge Base, it opens up a new window for you. Of course, there are a lot of BuzzSumo resources like Getting Started and some advanced staff. But what I like about this page is the user tips here. Most of these aren’t content produced by BuzzSumo, like for example, how to find experts to interview for your website. That’s a good tip because sometimes you’d like to interview some authorities within your industry and this offers some guidelines on how to do that. When you click on it, so it gives you this and then it links out. So it’s actually an article written by or published on

Okay, so to be quite honest, not the best looking website, but it’s still a resource, it’s still full of tips and yeah. You scroll down here. So it’s basically the same thing for all the user tips. When I started using BuzzSumo, this was just like if I remember correctly, around 10 or 12 articles. So they are building it with a lot of usual information for their users for sure.

Okay, so we go back. Again, under Resources you have — they host some webinars. I am not sure how often they do webinars but if you click this then you’ll have the option to sign up. So the last one they did was on September 30th, 2014 and then they have another one here. So yup, you can sign up here.

The next one is well, the Blog and then Contact and then Tips and then same thing, Email Us here so that’s contact as well. And then the last part of navigation will be under Account. So you’re able to edit your settings, add some billing information, specify your team and then Log Out.

And we go back to the main page. That’s basically BuzzSumo for you, all the navigation. So I’ll see you in the next video. We’re going to talk about Top Content.

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