Mini sites, niche sites blah blah blah.
The only time my sites are “mini” is when they’re just starting out. Grow them. Grow them big. Lots of content. So many pages. So much money.
$100k/month tip: Build and grow your first authority site strong. Then replicate it over and over. Use the same site structure and content plan, but use new unique content. Keep making more and more sites. Cover pages 1 and 2 of Google searches with almost nothing but your own sites. It’s doable. I do it and I know you can too if you stay consistent and eventually hire outsourced help. (Philippines have been best for me)
There have been a lot of discussions and mixed opinions about whether it’s better to build an authority site that covers a wide range of topics under a large niche or mini sites that talk about a very specific niche.
If done correctly (and if you do proper market research), both can pay off in huge ways. But really, what’s the best way to determine what’s right for you and your business?
Let’s talk about the difference between the two and what goes into each.
Typically, an authority website takes more time to build compared to a mini site. It’s where you select a specific niche and build consistent content over and over again. In an authority site, you can feature multiple products, and it may have many pages covering various topics within your chosen niche.
Unlike an authority site, you can build a mini site in just a matter of hours or days. A mini site is smaller (with a small number of pages) and is much narrowed down than an authority site. It’s built around one specific product/service/topic.
Authority sites are ideal for marketers who are in a more competitive niche wherein they want to promote a lot of different products and/or services. If it’s a large market, a mini site would not give you the scope to promote several different products as it’s mostly laser-targeted to one or two products.
Knowing which one you’re building is important, and the decision is entirely up to you. A lot of marketers get confused at this point, but there are many reasons why you would want to choose one over the other.
Whichever you choose, you can generate revenue from it. Trust me, I have made money with both.
But generally, it’s understood that building an authority site offers more benefits and opportunities than making mini sites. Some of the noticeable benefits of building an authority site are in terms of promotions and SEO. Authority sites bring more opportunities to create backlinks to multiple internal pages in your site, which in turn makes promotion and search engine ranking a lot easier. What’s more, establishing your credibility in your chosen niche or industry is much faster if you have an authority site. A large website with high-quality content has a huge impact on a visitor.
So which is better: authority sites or mini sites? Well, I really can’t give you a definitive answer. Both of them are meant to accomplish different objectives, so the most appropriate thing to ask at this point is which one is better for what goal.
While you can find similarities in authority sites and mini sites, they don’t compare to the fundamental differences. It’s all a matter of knowing which one will serve your needs better and what your preferences are regarding to growing your business.