The URLs of the content published on your websites are known as “permalinks”. These are what people enter into their browser address bar in order to view one of your pages. Permalinks are also what search engines and other sites use to link to your website. That’s why permalinks are very important.
Permalinks are what make your links more search engine friendly. Normally, if you’ve installed your WordPress website, your site URL is going to look like this: www.yourdomain.com/?p=123. Of course, you’ll want to make your site as SEO-friendly as possible and you’ll want to help search engines know exactly what your website is all about. But if search engines are going to see a URL like this, they won’t really know what it means.
Now imagine your site URL looking something like this: www.yourdomain.com/title-keyword (like a page titled “www.yourdomain.com/internet-video-tutorials”). If search engines come into your site, they’re going to have a clear idea what your page is all about.
You can change your permalinks structure at any time, although doing so will change your pages’ URL. Oftentimes, this can cause significant drop to search engine and referral traffic, as visitors are presented with 404 page errors instead of being directed to the page they wanted to view. That said, you need to configure your site with the permalink structure you want from the beginning.
In this particular course, I’m going to teach you how to change your WordPress permalinks structure.
Log in to your WordPress dashboard and go to Settings >> Permalinks.
In this screen, select the Post Name radio button under ‘Common Settings’.
Check if all the posts and pages are working as they should be. If everything is okay, go ahead and click on the Save Changes button.
That’s it, you’re good to go! Wasn’t that easy?