Post Types Demystified

At this point, you will have already imported your demo content. Now, it’s time to talk about the different types of content and how you can use them to grow your affiliate website.

By now, you should know that WordPress can hold and display various types of content. Generally, one item of such content is called a Post, although this is also a specific post type. All of these post types are stored in a single location, in the wp_posts database table, although they’re differentiated by a column, which is called post_type. It was in WordPress 3.0 that we are able to add our own custom post types and use them in many different ways.

Creating custom post types is important because it helps you keep different types of posts in different buckets. It separates regular posts from others. So for example, you want your site to have a separate section for product reviews. With custom post types, you can create a new type of item like Posts and Pages, but containing a different set of content solely for product reviews. This custom post type will have a new admin menu, dedicated editing pages, custom taxonomies, and many other options that are necessary for publishing content. What’s cool about create these custom post types is that it works and equips well with existing themes/templates. What’s more, they’re SEO-friendly, thanks to their pretty permalinks!

So right now, we’re going to talk about a few custom post types that you should add in your affiliate site.

Reviews and Features

With custom post types, you can create a product review database and maintain a separate list of products, each with an associated image, meta info like price, specs, ratings, etc. Basically, Reviews are where you place the products you’re reviewing.

Under All Features, you will see Feature Pages. These pages contain some very specific questions somebody would have related to a particular product. So when you check a product review or company, you will also see a menu that contains all the feature pages for that particular product review/company.

With feature pages, you can get more traffic from Google. Think about it: If you just have a review, then you’re really cutting short the amount of traffic you can get. What’s more, some customers may have inquiries and concerns regarding a product. With feature pages, you will be able to address these inquiries.

Guides and Types

Types are the parent of guides, just like reviews are the parent of features. You can add this particular custom post type if, for example, you’re running a website with multiple products. “Types” pertain to the types of products on that particular niche (i.e. prescription and non-prescription drugs), while “Guides” contain the sub-topics or questions about these types of products.

Guides and types work just like reviews and feature pages. So if you check out a specific type of product, you’ll also see guides that provide more information about that product, or answer specific questions about the product.

With guides and types, you get to provide more organized content; so you have a more established resource site than just a blog.


Basically, this is where you place “how-to” content (i.e. “How to Create an Awesome HTML Landing Page”) and get categories for them.

Top Lists

Top Lists are where you place top 10 charts for various products (i.e. “Top 10 Dietary Supplements for Muscle Growth”, “10 Best Fat-Burning Dietary Supplements”).

So, this a quick overview of WordPress custom post types. In the next few courses, I’m going to teach you how to add these post types to your affiliate site. If you have any questions, feels free to drop them on the Questions box below. See you in the next course!

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