Advanced Targeting Options

In this course, we’re going to discuss advanced targeting.

Custom Audiences allows you to reach existing customers or potential customers using information you already have. But instead of setting up a new ad and targeting it to an audience that you’re guessing might work for it, you can upload a list of those you already have a connection with, like their email addresses or contact numbers. Facebook will then deliver your ad to those people or you can just let Facebook look at some attributes of those people and try to create a larger audience based on those people so you can get new customers.

By now, you should already know that we’re focusing on Power Editor.

On the top left corner of your screen, you’ll see ‘Manage Ads’.


You need to switch to ‘Audiences’ and from there, you’ll see the three different types of advanced targeting: Custom Audiences, Lookalike Audiences, and Saved Target Group.


Custom Audiences

As mentioned earlier, Custom Audiences allows you to connect with people who have already shown an interest in your product or service. You can choose which type of audience you want to create on Facebook.

Rest assured that when you upload a customer list, data will be kept secure. All of the information is hashed, meaning nobody else can read it or un-encrypt it – not even Facebook.

By choosing “Customer List”, you can match email addresses, phone numbers, Facebook user IDs or mobile advertiser IDs to Facebook users.

custom audiences

Clicking on Customer List leads to another set of options. You have the option to “Upload a File”, “Copy and Paste Your Custom List”, or “Import from MailChimp”.


Let’s say you want to upload a file. Here, you can choose to upload a spreadsheet and choose the data type (emails, user IDs, phone numbers, mobile advertiser IDs). Facebook will then create an audience based on your choices, matching it to Facebook users who will find your ad relevant.


Lookalike Audiences

Lookalike Audiences lets you reach new people who are similar to an audience you have previously connected with. Facebook will then determine what demographic those people are in and will get you more people who are similar to that particular audience. It’s ideal for those who already have a customer list.


You can choose the Source. It could be a Custom Audience, the results of a conversion tracking pixel, or people who liked one of your Pages. You can also choose a Country to target.

Saved Target Group

Here, you can create target groups and save them for use multiple times whenever you create ad campaigns. We already went over all these things but in case you missed it, here’s the video.

Target group

The point of this is that you can create an audience based off of it.

Over time, I’ll make sure to update this video or add to it as little things change.

If you have any questions, feel free to post them below.

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