Goal: Clicks To Website

Today, I’m going to show you how to do a website clicks campaign.

Clicks to Website Facebook ads are a form of advertising that is NOT published to your Facebook Page. Instead, they’re published to people and places you choose to target and will be displayed on the news feed and on the right-hand side of Facebook.

As a Facebook user, I’m pretty sure you’ve seen them yourself, and now is the time to start reaping the benefits of this form of advertising.

So the main goal here is to simply get people to hit your website.


Step 1: Start by creating a campaign. From Power Editor, you need to go to “Campaigns”, then “Create a Campaign”. Enter a campaign name, the buying type, and the objective of the campaign.

Create a Campaign

Step 2: Click on “Ad Sets”. You can choose between using an existing campaign or creating a new one. In this example, we’re going to use an existing campaign.

Create ad sets

Step 3: Name a new ad set. Here, it’s going to be people who are interested in SEO.

Name of ad set

Step 4: Click on your newly created ad set. From there, you can set your budget and schedule.

budget and schedule

Step 5: Set your target audience (location, age, gender, connections, languages, interests, and behaviors).


Step 6: Proceed to ‘Placement’. Generally, ‘Desktop News Feed’ is the most engaging ad format you can use, on top of getting the best click-through rate.


Step 7: Proceed to ‘Optimization & Pricing’. In this case, we’re optimizing for Clicks to Website.


Step 8: Once you’re done, we’re going to make an ad. Go to the ‘Ads’ section. You can opt to add a new one or duplicate an ad that you already have. In this case, we’re going to duplicate an ad.


Click on the Duplicate button, choose an existing campaign and an ad set.


Click ‘Create’ and you’ll get a new one, which will appear with the same details as the original.


If you wish to change the ad name for the duplicate, simply click on it and change the name. You can also change the Objective.


As you scroll down, you’ll probably notice the option to ‘Use a Conversion-Tracking Pixel’. This measures the actions people take on your site after seeing your ad.

When creating a pixel, you need to choose the type of conversion you need to measure. You can choose from different categories, including:

  • Checkouts
  • Registrations
  • Leads
  • Key Page Views
  • Adds to Cart
  • Other Website Conversions

You’ll want to put a pixel on your landing page so that Facebook can get information from everybody who hits your landing page and then use that to create a Lookalike Audience of only the people who click your ads. This refines your targeting more.


Step 9: Once you’re done, you can upload your changes. From there, your ads will be published to your actual live Facebook ads account. You’re done!

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