SEO Essentials

SEO continues to evolve with each passing year, becoming a more sophisticated discipline. From its humble beginnings, it has now become a recognized strategic field of online marketing.

In this course, we are going to discuss SEO essentials that will help boost your site’s authority on the Web, and as a result, increase the visibility and value of your business or brand.

The content of this video training my change periodically as I update the video with new tips and techniques for you. What you see below is everything I am using right now to get top rankings and traffic for my authority sites.

Guest Posting

Guest posting is one of the most popular and effective ways to get additional exposure for your site. In a nutshell, it means writing and publishing a post or article on someone else’s blog or website, particularly one that is popular in your niche/industry.

If done correctly, it can significantly increase relevant and targeted traffic to your site, which in turn results in more readers/customers. You can do this yourself or you can build a team to do it for you.

You can be the one to select a topic for the post or article, provided it’s relevant to the theme or topic of the website you want to submit the guest post to. If not, the website owner might provide a topic to write about for the guest post. Either way, you, as a guest author, are required to write an article that will be of interest to that particular site’s audience.

Guest posting may sound like a complete waste of valuable time, especially when your own site needs attention. However, it can be a valuable – even vital – part of your marketing strategy because it lets you reach out to another website’s audience. What’s more, it helps you connect and establish relationships with other site owners and businesses in your niche. Guest-posting on a well-known website or blog can actually help improve your reputation in your field.

Buying/Renting Contextual Links

Contextual link is a text link with unique content that’s relevant to your website’s theme or topic. It can be a blog post, article, or news. Contextual link building is a great and effective way to get back links from search engines and at the same time gain traffic.

This always works for me and it plays a big role in my marketing strategy.

Blog Commenting

Some people make a lot of money even without buying or renting links. One of the simplest ways to improve your site’s SEO is by commenting on blogs.

This requires a little art. You don’t want your comments to appear spammy. The smart way to do it – one that actually works – is to simply use your name, your website, and then leave a legitimate comment.

Don’t Get Sucked Into Buying Crappy Links

If you’re new to all these, make sure not get sucked into crappy links. The risk isn’t worth it.

Don’t be part of link schemes. Remember that the original purpose of a link is to recommend a site that you feel would be useful to your site visitors. Spotting a link scheme is easy. This includes link wheels, pyramids, and buying posts on so-called “private” blog networks (which aren’t really private because they’re selling links to everyone); as well as social bookmarking, wiki spam, and all other too-good-to-be-true services that some people sell on forums. Avoid these at all costs!

 

What is Link Building?

For search engines that constantly crawl the vast World Wide Web, links serve as the streets between pages. With sophisticated link analysis, search engines are able to discover how pages are interrelated and in what ways.

SEO isn’t just all about links, although many search experts attribute a large percentage of a search engine’s algorithms to various link-related factors. Through these links, search engines can analyze the popularity of sites and pages based on the number of pages linking to them, as well as certain metrics like spam, authority, and trust.

Link building, as technique used in SEO, should be a top priority for traffic and search engine success. But for some, this can be a tricky, time-consuming process because not all links are created equal.

In case you’re confused about link building, here’s a quick overview of what links should look like going to your site:

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You should also do the same thing for your reviews, tutorials, featured pages, blog posts, and other pages all over your website.

But remember, the pages that you should be building the most links to are the pages that you want rent. And every now and then, make sure to throw in a link to one of your tutorials, blog posts, etc.

Take note that trustworthy authority sites tend to link to other trusted sites, while the spammy ones receive very few links from trusted sites.

Quality Content

This is something that’s working for me right now. Here’s a blueprint that will make search engines love your site:

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So that’s everything you need to know about what is working right now for your website(s) to get ranking, traffic, and sales in 2015. This is the same stuff that’s been working for me and for many other people for a long time.

If you have any questions or comments, feel free to post them below.

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